Digital Marketing Campaign

NAMI Northern Illinois

Created: Summer 2020

  • Increase awareness of the National Alliance on Mental Illness (NAMI) Northern Illinois’ annual golf fundraiser, Mulligans for Mental Illness
  • Increase the number of golfer registrations for Mulligans for Mental Illness
  • Utilize Facebook Ads Manager to promote the event on social media
  • Implement Facebook Pixel to track social conversions
  • Utilize NAMI Northern Illinois’ Facebook and website to promote golf outing via infographic and multi-image posts
  • Boost event posts to expand reach
  • Create Google Search (PPC) campaign, targeting keywords “golf fundraiser,” “mental health awareness,” “golf outing,” etc.
  • Submit event to local community calendars
Social Advertising
  • Over $1K raised in golfer registrations through NAMI’s Facebook ad
  • >18,000 impressions
  • Engagement rate ranking, quality ranking, conversion rate ranking all “above average” in comparison ads that competed for the same audience.

Paid Search

  • Over 11,000 impressions